Printed on October 8, 2019
New manager has long history with Brazoria County Fair
It’s a dream-come-true for Jaycie Isaacs.
She grew up in Brazoria County and participated in youth contests at the county fair since she was 3 or 4. Growing up, the Brazoria County Fair was a large part of her life.
“I showed cattle, goats and turkeys,” Isaacs said. Today, she oversees the whole thing as Brazoria County fair manager.
After graduating from Brazoswood High School in Clute, then obtaining a degree in communications and professional event management from Texas A&M, Isaacs first worked for a medical device company, planning meeting events across the country.
“The work was very logistical, and I wanted something with more flexibility and creativity – something involving the entertainment sector,” she said.
When she saw the job was available, she jumped at the chance to be in charge of the event that played a large role for her while growing up in Brazoria County. It’s quite possible that Isaacs, 25, is the youngest manager in fair history. One of her goals is to encourage the younger generation and families with kids – who may not know about all the fair has to offer – to come out to the fair and experience what she did growing up.
To draw in the younger generation, Isaacs is utilizing social media by engaging on Facebook and asking that everyone likes and follows the fair page. She’s having weekly giveaways, like parking passes and T-shirts, to encourage visitors to the site. Isaacs is also reworking the website for a full rebranding of the fair.
Isaacs’ enthusiasm for the fair was evident when she explained the many ways children benefit from participating as a contestant in the fair.
“It’s a year-long commitment, where children build a connection with an animal,” she said. “They learn responsibility, accountability and discipline while caring for it. Their year of hard work culminates when they show the animal at the fair. The same principle applies to the craft and photography contest. The fair shows off the great skills and talents we have in Brazoria County.”
Check out all the County Fair has in store. The theme this year is “Working Together for a Brighter Future.” Jaycie Isaacs is hoping to do just that with the help of her board, staff, volunteers and thousands of area residents who will soon enter the gates of the fairgrounds at 901 S. Downing in Angleton for the biggest annual event in Brazoria County.
(B.A. Belthoff welcomes your comments. You can reach her at firstname.lastname@example.org.)